UArizona

[UAEebs86]

https://www.12news.com/article/news/loc ... 9a08ff6151

[Chicat]

UofA ‘til I die.

[pc in NM]

Totally tone deaf!!!

U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; U of A; ....

[scumdevils86]

Weird

[Merkin]

[ASUHATER!]

No thanks

[PieceOfMeat]

whichever administrator thought of this can fuck off and die

U of A

[dovecanyoncat]

Nope

[Merkin]

I really enjoy hearing the "U OF A U OF A U OF A" at non-McKale games on TV. That better not stop.

[Alieberman]

I hope they paid a lot of money to a marketing company to come up with this.

[Chicat]

I hope they paid a lot of money to a marketing company to come up with this.

Eh, they probably made it the Marketing 340 class assignment for the semester and got a ton of free ideas.

But you get what you pay for...

[CalStateTempe]

Dumb.

[azgreg]

I hope they paid a lot of money to a marketing company to come up with this.

Eh, they probably made it the Marketing 340 class assignment for the semester and got a ton of free ideas.

But you get what you pay for...

Remember when they redesigned the "A" and paid an outside design agency for it? Maybe they learned from that debacle.

[Longhorned]

I don't care much because "UA" was already a bastardization of the "U of A", and it will always be the U of A for me.

By the way, the stupidity is underscored by not just going with "Arizona". Don't tell me about web searches. There will never be a UMichigan.

[Merkin]

Same here LH, it has always been: "THEE University of Arizona". Rather have tUA like tOSU uses. There are advantages of being first, in this case 1885 for tUA.

I work for Cal Poly, and the school spent $340K to an outside firm to rebrand.

https://mustangnews.net/cal-poly-launch ... -branding/" target="_blank

and the university community hated it.


https://www.sanluisobispo.com/opinion/e ... 19179.html" target="_blank

[Chicat]

The thought process behind rebranding a university is so fundamentally flawed and driven by people looking for job security.

A public university’s greatest asset is its alumni base, so why would they go through a process whereby they change all the branding those alumni came to associate with their time at the school?

What do we hear on these boards? Bring back the Cactus. Make the A bigger on the helmets. Go back to the 1999 uniforms.

What does the University do? “Let’s change to UArizona so no one knows what to even call us anymore...”

[ByJoveByJingle]

All initiated by administrators with no connection to the university beyond their jobs, all of which are tenuous at best. Just ignore it. They can force employees to put that nonsense in their email footers, but nobody has to use it in daily life.

[Longhorned]

I think the problem is that the people who decide to rebrand don't bleed the colors to begin with. But in the end, it's actually all the alumni who don't buy into the rebranding who gain special status. It helps to define who we are as old people. Meanwhile, the tradition lives on regardless.

I remember how pissed off we all were in 1988 when the administration didn't consult with Associated Students, and paid six million dollars to a marketing firm to design the new block A. We hated the new block A. We all love it now, and those of us who rock the old block A are like priests with supernatural powers.

I probably shouldn't type this out loud, but when I drive along Speedway and see all those banners displaying the evolution of the block A from the 1920s to the present, I tear up a little, and then I park and cry, and then find a patch of real Arizona dirt to bathe in, dropping a few handfuls down my shorts. Then I just say "fuck it" and pee all over myself. It only happens once or twice a week maximum. Maximum.

[ByJoveByJingle]

Apparently SNL took the piss over UArizona:

https://tucson.com/news/local/live-from ... 4a463.html

[UAEebs86]

Could have gone with UAZ like UVA or UGA.

[pc in NM]

All initiated by administrators with no connection to the university beyond their jobs, all of which are tenuous at best. Just ignore it. They can force employees to put that nonsense in their email footers, but nobody has to use it in daily life.

I believe most media is going along with the request....

[Chicat]

Apparently SNL took the piss over UArizona:

https://tucson.com/news/local/live-from ... 4a463.html

I somehow missed this.

And no, not all publicity is good publicity Miss Entry Level Marketing Assistant Trying to Put on a Brave Face.

[Longhorned]

I can't begin to tell you how often Robbins makes giant rooms full of people squirm, but sometimes it makes the news.

Today there's a story in the Daily Star where he walked up to a bunch of Native American students in a class, uninvited, and announced that he believes he's part Cherokee, and took a DNA test that discounted his belief, but he doubts the results and wants to take another test because he has "very high cheekbones."

This guy does not belong on a college campus.

[Merkin]

Heeke reads like a Trumpster, oblivious to scientific evidence.


https://www.kold.com/2019/11/05/uarizon ... 346dmxNjMk" target="_blank

TUCSON, Ariz. (KOLD News 13) - The University of Arizona issued a clarifying statement after some misunderstanding of its name change from UA to UArizona.

According to the press release last week, the communications department said on all press releases and other information coming from the school, it would use UArizona in headlines and for second references.

The University said its adoption of the name change was to assist the school with search engine optimization.

That's defined as "Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine."

When UA is typed into a search engine, Under Armour comes up first, generally followed by United Airlines and University of Alabama.

The University of Arizona is far down the list.

But type in UArizona, and the U of A tops the list.

[UAEebs86]

I can't begin to tell you how often Robbins makes giant rooms full of people squirm, but sometimes it makes the news.

Today there's a story in the Daily Star where he walked up to a bunch of Native American students in a class, uninvited, and announced that he believes he's part Cherokee, and took a DNA test that discounted his belief, but he doubts the results and wants to take another test because he has "very high cheekbones."

This guy does not belong on a college campus.

[pc in NM]

Heeke reads like a Trumpster, oblivious to scientific evidence.


https://www.kold.com/2019/11/05/uarizon ... 346dmxNjMk" target="_blank

TUCSON, Ariz. (KOLD News 13) - The University of Arizona issued a clarifying statement after some misunderstanding of its name change from UA to UArizona.

According to the press release last week, the communications department said on all press releases and other information coming from the school, it would use UArizona in headlines and for second references.

The University said its adoption of the name change was to assist the school with search engine optimization.

That's defined as "Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine."

When UA is typed into a search engine, Under Armour comes up first, generally followed by United Airlines and University of Alabama.

The University of Arizona is far down the list.

But type in UArizona, and the U of A tops the list.

Try "U of A" - it's all Arizona!!!

[Longhorned]

The talk of firing Robbins is growing exponentially this morning. Today's front-page investigative reporting in the Daily Star is quite a scandal. $14 million of university money on a no-bid contract to McKinsey & Co., the embodiment of corporate evil, for the university's new shit strategic plan.

And if I see him at the game tonight, I'm booing.

[pc in NM]

The talk of firing Robbins is growing exponentially this morning. Today's front-page investigative reporting in the Daily Star is quite a scandal. $14 million of university money on a no-bid contract to McKinsey & Co., the embodiment of corporate evil, for the university's new shit strategic plan.

And if I see him at the game tonight, I'm booing.

Besides the consulting firm's associations with scandal (authoritarian governments, environmental exploitation, opioid marketing strategies, etc.), some of the tools mentioned seemed to be corporate boilerplate crap not suited to academic institutional environments.... $14 mil??? Damn!!!

[Longhorned]

Exactly, pc, exactly

[KaibabKat]

It will always be U of A.
It will always be Tempe Normal.

[Longhorned]

Here’s something annoying as fuck: the endless cordoning off of the Mall to keep the grass looking perfect. What is this shit? The Mall is for frisbee and naps and rolling around and shooting sharp retorts at Bible thumpers. When did this crap start?

[dirtbags]

so i guess the administration is really going all-in on this? got an email blast from the school this morning calling themselves "uarizona". idk, maybe they've been doing it for some time and i haven't noticed until now. either way though, wtf? is it because they're conceding UofA / UA brandspace to bama and arkansas? alaska? akron? what a horrible decision, f this. and don't even get me started on the ARIZONA name mark design with the swooshy R! if i see someone wearing "uarizona" gear (with swooshy R) i will promptly asspunch them without second thought. now if you all excuse me, i'm gonna go yell at a cloud.

[Longhorned]

so i guess the administration is really going all-in on this? got an email blast from the school this morning calling themselves "uarizona". idk, maybe they've been doing it for some time and i haven't noticed until now. either way though, wtf? is it because they're conceding UofA / UA brandspace to bama and arkansas? alaska? akron? what a horrible decision, f this. and don't even get me started on the ARIZONA name mark design with the swooshy R! if i see someone wearing "uarizona" gear (with swooshy R) i will promptly asspunch them without second thought. now if you all excuse me, i'm gonna go yell at a cloud.

"The U of A" has always been informal, and it will always be the real way people refer to ourselves in a way everyone knows what we're talking about. Formally, UA became the branding abbreviation used, and has people who use it -- really just administrators -- mark themselves as outsiders coming from somewhere else and on their way to another university as they "make their way up" the promotional ladder to more and more useless and higher paying administrative positions.

So good riddance to UA. The idiocy of the decision to use that is underscored by the reason given to do away with it from a branding perspective. The problem isn't Bama or Arkansas. The problem is United Airlines. And they can have it.

UArizona doesn't compete with United Airlines. Just plain "Arizona" will never disappear from the jerseys, so no worries about that. Feel free to ignore UArizona.

[UAEebs86]

Under Armour also

[dovecanyoncat]

United Artists

[Chicat]

I could not love this more.

[wyo-cat]

Shout out to Jim Nintzel in that bit. Pretty cool.